A Powys farm has won the two championships at a recent Charolais cattle sale.

GM Jones, based in Berriew near Welshpool, picked up both the prize for overall champion and reserve champion at the spring show and sale of Charolais on Saturday (April 27) at Welshpool Livestock Sales.

Mr Jones’ Esgob herd scooped the double, by first taking the Overall Championship title with January 2023- born Esgob Ugo, a Solwayfirth Perterpan sired son who also took top price of 10,000 guineas in the sale ring.


The “easy calving bull” was secured by fellow Powys farmer D A Jones & Co from Llanidloes.

The judge Mr David Erskine, a fourth-generation farmer from the outskirts of Monaghan Town, assisted by shadow judge Mr Stuart Brown from the Ellerton herd in Selby, Yorkshire also selected Mr Jones’ Esgob Trebor – another Solwayfirth Peterpan son, born in December-2022 – as his reserve overall champion.

Esgob Trebor went on to make the second highest price of the day of 9,000 guineas paid by B A & O L L Jones from Llwyn Manon Isaf, Criccieth.

Organisers said it had been a strong showing overall, with prices up year on year for Charolais cattle.

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They said: “The continuing strength and demand for Charolais, and Charolais sired cattle which lead the store trade across the country underpinned the strong sale statistics with 44 bulls selling (an 80 per cent clearance) to a top price of 10,000 guineas and an average of £5460 – up £220 on 2023.

“In fact, the number of bulls sold, clearance rate, top price and the sale average all outperformed 2023.”