Shoppers in Llanidloes are being encouraged to spend a tenner at local, independent shops and businesses as part of a campaign to boost the town centre.

Award-winning shop local campaign Totally Locally launches a two-week Magic Tenner drive in Llanidloes on Saturday (October 7) which aims to show people how far £10 spent in the town goes into the local economy.

“It’s what the whole fabric of a town like this is built on. The stronger the local economy, the better it is for the whole town,” Totally Locally said which it

The campaign is being backed by Helen Gurney who runs the Cobblers Tea Room in the town’s High Street. She said: “This is a chance for locals to discover Llanidloes's great shops and businesses, and the real difference they make to our town.

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“Although Llanidloes is a beautiful historic town with a thriving community, we need more people visiting and purchasing the fabulous items that the town has to offer.

“From local meat, fish and vegetables, artisan bread and other delicious foods to crafts, handmade jewellery, bikes, books, and antiques, not to mention fabulous cafes and restaurants. The town has something for everyone – including the dragon trail and other ‘dragon’ based activities in and around town.

“It’s not for nothing that Llanidloes and its surrounding countryside is known as Dragon Country. We hope that people will come and see for themselves and use what the town has to offer much more than as at present.”

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The campaign aims to celebrate all local businesses, from Llanidloes’s florists to accountants, from clothes shop to gift shops which keep the local economy alive.

"Totally Locally isn’t anti-supermarket or anti-online”, said Totally Locally founder, Chris Sands. “There is a place for all these things in our lives. It’s just highlighting how a small change in spending habits can make a huge change to Llanidloes.

“We have a choice to make the place we live that little bit better by just diverting £5 or £10 of our weekly spend back into our local economy. And everyone wants their town to be great.”