Over £1,000 was raised for Help for Heroes at a recent fundraising event.

The fundraiser was held at the Tesco’s in Llandrindod Wells earlier this month after being organised by their community champion Richard Vellacott.

Mr Vellacott brought in help from a variety of sources to help raise money for the charity which supports members of the British Armed Forces community with issues that affect them after they leave the service including physical and mental health, as well as their financial, social and welfare needs.  

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Mr Vellacott said he was delighted with the support the event had and said: “I would like to take the opportunity to thank all our colleagues and customers for their generous donations and support during the weekend helping our heroes.”


The fundraising took place over June 17-18 and volunteers on the first day included 1 Troop (Royal Artillery) Llandrindod Wells Detachment, a company of the Gwent and Powys Army Cadets, and Radnorshire, Dyfed Powys Police PCSO from Llandrindod Wells and Builth Wells and Fay Jones MP for Brecon and Radnorshire.

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Whilst the main sight in the store was volunteer Dylan Evans, 15, who spent the day wearing the “Ted” the Heroes Bear.

On June 18 Mr Vellacott was joined by the newly elected Mayor of Llandrindod Wells Town Council, Councillor Marcia Morgan and store colleague Sophie Bridson took on the task of wearing the “Ted” the Heroes Bear.

The weekend proved to be a tremendous success and saw the Llandrindod Wells store raise an amazing total of £1192.11 for the Help for Heroes Charity.