A Newtown businessman celebrating 21 years growing one of mid Wales’ largest studios for home improvements has announced a special giveaway for customers looking to replace their tired looking kitchens.

Joe Varley, owner of Varleys of Newtown, supplies everything for a fitted kitchen and bathroom, bespoke bedroom furniture and beds, a huge range of tiles and flooring under one roof.

Beginning his career in the family business at Newtown’s Elephant and Castle Hotel, which his late father Geoff owned for 31 years, Joe branched out on his own in 2002.

He opened Newtown Tile Centre, which evolved to become Varleys of Newtown two years later and his hard work paid off as he grew the business to employ seven staff.


Joe, who runs the business assisted by Carl Williams, has had a keen focus on customer service since starting the company, securing sales during office hours and, in the early days, making deliveries at night.

That same work ethic has stayed with him, although he says the pandemic has made everyone re-evaluate the important things in their lives.

Following a major £50,000 investment, Joe will unveil a brand-new showroom forLochAnna kitchens and a separate display of bespoke bedroom furniture and beds at an open day on Saturday, June 24, between 9am and 4pm at Units 11-14, Dyffryn Enterprise Park, and Pool Road, Newtown.

Every customer who places an order for a kitchen at the open day will receive a free dishwasher. The new showroom will display eight LochAnna kitchens and there will be a wide range of product offers across the business throughout the summer.

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Having spotted a gap in the local market, Joe is now venturing into bespoke bedroom furniture and beds, with the new display offering customers a choice of 22 different colours, 36 door styles and different finishes in sliding doors for fitted wardrobes.

Varleys of Newtown specialises in home improvements, having grown to become one of the biggest studios in mid Wales for kitchens, bathrooms, bedrooms, tiles, flooring lighting, extractor fans and accessories.

The showroom has a selection of working bathroom, kitchen and bedroom displays and supplies more than 1,000 tiles in around 200 different ranges.

“We are the only company in our area that offers a complete design and fitting service for kitchens, bathrooms, bedroom furniture and flooring, engaging only Trustmark approved fitters,” said Joe.