“SHOP local this Christmas” – that is the message from Brecon and Radnorshire MP Fay Jones.

Ms Jones is urging everyone to show their support for small retailers this festive season and shop locally.

Speaking ahead of Small Business Saturday event on December 4, Ms Jones called for shoppers to show their gratitude to retailers who had helped the vulnerable during the Covid-19 pandemic.

Now in its ninth year in the UK Small Business Saturday is a grassroots, non-commercial campaign, which has sparked an ever-growing wave of support for all types of small businesses – whether they are on the high street, online or in offices.

Last year, £1.1 billion was spent with small retailers on Small Business Saturday. This is money which stays in local communities, providing jobs for young people and keeping our local high streets flourishing.

“Small businesses are incredibly important to the constituency, many are family run and have a core place on our high street,” said Conservative MP Ms Jones.

“Spending in our local high street directly benefits our communities, from our local butchers, green grocers, beauticians, bookstores and our favourite takeaway, many have gifts/vouchers that we can purchase for Christmas. It is so worthwhile thinking about shopping local this Christmas if you can.

“We also shouldn’t forget we have a wonderful selection of markets running in Brecon and Radnorshire all offering fresh produce, quality food, crafts, gifts and much more. All have super Facebook pages with regular updates, introductions to stall holders, events and contact information.

“Our smaller retailers really went above and beyond this last year. Spending your money with them will make a huge difference so please do go local this Christmas.”

Research by Small Business Saturday and principal supporter American Express recently found that while small business confidence is starting to rebound – 70 per cent are feeling more positive, versus 52 per cent in May – the cost of goods (51 per cent), rising energy costs (50 per cent) and product shortages (36 per cent) are now the greatest challenges.

With the campaign’s earlier research showing that over half of Brits now back local independents more than before the pandemic, people are particularly being encouraged to use the day as a chance to recognise the huge contribution of independent businesses to communities in lockdown.