INNOVATIVE Radnorshire firm Riversimple has launched of a new Innovation Centre pioneering the development of green technology in Wales.

Designed and delivered in partnership with Swansea University and the University of Exeter, the scheme, called the Circular Revolution, is is a £2.3 million operation part-funded by the European Regional Development Fund through the Welsh Government, which is contributing over £1.5m.

The Circular Revolution will be run from a dedicated centre at Riversimple’s HQ in Llandrindod Wells, and will deliver two programmes of activity.

The first is an outreach programme for business in west Wales and the valleys who are keen to engage with more sustainable products, services and business models. Swansea University and the University of Exeter will be supporting companies in discovering the latest practices and exploring how to embed circular principles into their business.

The second programme is pioneering research and innovation aimed at tackling the specific challenges businesses face in adopting a sale of service circular model. Six pilot projects will focus on developing procurement, computation systems and legal frameworks.

Riversimple director Fiona Spowers said: “It is a privilege to be afforded this opportunity to host the centre and drive circular thinking forward globally from Wales.

“While there is a lot of enthusiasm for the concept of circular business models, they are hard to adopt and embrace fully. With Circular Revolution’s pilot programme, we are uniquely positioned to trial, test and refine this research on a real small business in Wales, Riversimple.”

A circular economy is an economic system aimed at eliminating waste and the continual use of resources. Circular systems employ reuse, sharing, repair, refurbishment, remanufacturing and recycling to create a closed-loop system, minimising the use of resource inputs and the creation of waste, pollution and carbon emissions.

Rural affairs minister Lesley Griffiths said: “As we move Wales towards becoming a net-zero nation, and we progress our transition towards a Circular Economy, it is vital that we do all we can to encourage businesses of all sizes in Wales to adopt more sustainable business models and services.

“Everyone has a part to play in making Wales a fairer and more sustainable nation, and businesses are no exception.

“As such, I’m very pleased to welcome the launch of Circular Revolution, a new approach at the forefront of innovation to provide businesses with the advice, guidance and support as they look to change their business models and face new challenges – and I am especially pleased to see the keenness and enthusiasm of the businesses involved.”

Circular Revolution will support Wales to develop sustainability in Mid Wales and beyond, helping build the Green economy. The European Regional Development Fund is helping to create jobs, support business and raise skills in Wales through this operation.