DYFED Powys Police will unveil their all Wales Fatal 5 campaign tomorrow (Tuesday), which focuses on the five most significant collision factors in fatal and serious injury collisions.

The campaign will be launched as part of Police and Crime Commissioner Dafydd Llywelyn’s virtual community engagement day that will specifically focus on road safety.

The five strands of the campaign are drink/drug driving, speeding, not wearing a seatbelt, using a mobile phone and careless driving.

The campaign will be launched by Mr Llywelyn live on Facebook, during his first ‘Commissioner in Conversation’ live broadcast of the year, where he will be joined by Mark Travis, Assistant Chief Constable from South Wales Police, who is the strategic lead for roads policing in wales, and Teresa Ciano, GoSafe partnership manager.

The Fatal 5 campaign aims to raise awareness of the five strands to the general driving public, educating drivers, enforce compliance of road traffic regulations, draw media attention to the subject and reduce the number of people killed or seriously injured on our roads.

Mr Llywelyn said: “In 2019, 1,193 people were killed or seriously injured in collisions on the road network in Wales – this is a casualty rate that should not be accepted and I am committed to ensuring we identify ways of reducing these statistics and the associated terrible human cost.

“I am determined to work with colleagues from all four police forces in Wales as well as key partners such as GoSafe to achieve a correct blend of education, enforcement, and campaigns to make our roads safer.

“The Fatal 5 strands can all lead to devastating consequences; not only on those involved in the collision, but also on the wider circle of family and friends. I hope that through campaigns such as Fatal 5, we can work together to raise awareness of key issues and ensure our roads become safer.”

Ms Ciano said: “The Fatal 5 are the main contributors to fatal road collisions on the roads of Wales. In collaboration with our partners including the Fire and Rescue Service and Local Authorities we run various campaigns throughout the year raising awareness of how all road users can play their part in making Welsh roads safer if they do the little things to reduce these risks.

“By engaging with road users at events, promoting these core safety messages over social media and in advertising campaigns and through joint operations with our various partners and colleagues, the Fatal 5 campaign is never far from the core of what we do.

ACC Travis added: “I am committed to improving road safety and promoting safer driving not only within my force area in South Wales, but also across Wales and beyond, and I encourage people to get involved in the Fatal 5 campaign.

“Each one of the five strands on their own has the potential to be a contributory factor in somebody being killed or seriously injured. Importantly they are also behaviours that road users can be directly responsible for and control.

“Keeping people safe on our roads is an issue that everyone can be involved in. Individuals, families, friends and communities all have a role to play in helping to promote safer driving in our country, and I hope people will support the campaign and work with us to promote the key messages within local communities.”

During the day, Mr Llywelyn will also meet with community representatives in Powys to discuss road safety matters in some areas within the county.

The Fatal 5 campaign will be launched on the Office of Dyfed Powys Police and Crime Commissioner’s Facebook page – www.facebook.com/DPOPCC – at 5pm.