PRODUCERS of pork in Powys will be celebrating next week.

Porc From Wales Week (January 18 - 24) is an annual celebration of artisan producers and retailers in Wales that specialise in breeding and supplying high quality pork and pork products, from traditional Welsh sausages to Italian style charcuterie.

How food is produced and the impact it has on the environment have increasingly become important factors for consumers in recent years. For generations, Welsh farmers have played a pivotal role in creating and maintaining the rural landscapes that we know and love, both physically and culturally.

Wales is home to small-scale and artisan pork producers specialising in creating a unique, hand-reared product; a consequence of this is that their product is often only available to buy directly from the producer or in equally small scale local independent shops, like butchers.

Kirstie Jones, Market Development Officer at Hybu Cig Cymru – Meat Promotion Wales, added: “Porc From Wales Week is a great opportunity to help give our local economy a much needed boost. The essential links in our food supply chain - our farmers, food producers and retail businesses - need that extra support from consumers now, more than ever.

“Supporting your pork producer not only helps local family and farming businesses and the economy, but also helps the environment through reducing the number of food miles.

“While a burst in January during Porc From Wales Week is a step in the right direction, buying locally as often as possible would be a great New Year’s resolution for the long term. By making it the new normal way of shopping, we could then experience a tastier, fresher, sustainable and prosperous 2021 and beyond.”

For more information on Porc From Wales Week and delicious recipes go to porcweek.wales and for Hindwell Farm find them at hindwellfarm.co.uk