A newly-launched Newtown company is aiming to make major strides in the expanding world of electric bikes.

Regeneration company Revive & Thrive added a new car and van business – Revive & Drive – to its offering in January, but during the coronavirus shutdown it continued to consider its offering.

Now it has launched Electride, which will sell all forms of electric vehicles, including e-bicycles, e-scooters, road legal electric motorbikes and scooters plus electric cars and vans.

The company has set itself the challenging target of becoming the biggest supplier of electric transport in Mid Wales and Shropshire, and has already achieved some significant milestones by becoming the first e-bike only supplier in the UK of famous Italian brand Bianchi bikes, and the only supplier of Artisan Electric and Horwin electric motorbikes and mopeds in Mid Wales.

Managing director and Newtown resident Mark Barnes said “As an area that relies less on public transport, and even less so now, I think Powys and Mid Wales are perfectly positioned to kick-start a new generation of environmentally sensitive vehicle users.

"Our ambitions should secure the areas as a place renown for innovative entrepreneurialism and as a region that really cares for the green agenda.”