Newtown's Laura Ashley outlet store reopened its doors today to start its closing-down sale.

No date has been set for when the Vastre Industrial Estate store will shut for good, with the company stating that it will continue trading until further notice.

Laura Ashley filed for administration in March citing the "significant impact" of the coronavirus outbreak thwarting its attempts to secure a rescue deal.

The sale launched today (Saturday, June 27) with at least 50 percent off fashion in-store and online, and 30 percent off all furniture.

There will be a strict policy of social distancing, with a limited number of shoppers allowed in store at any time, as well as regular deep cleaning. Customers are also being encouraged to pay by card rather than cash.

A spokesman for Laura Ashley said: “There are some fantastic deals to be found in-store, as everything is now reduced and, with at least 50 per cent off fashion, we expect clothing ranges to sell out fast.

"We are extremely mindful of the current COVID crisis and customers can be assured that the store will be COVID secure.”

Laura Ashley began in the 1950s, quickly becoming famous for its unique printed fabrics. Over time, the brand grew to become the household name of today, synonymous with quality fashion, interiors and home furnishings.