A Welshpool care home features on an advert, which premiers on TV tonight, and shines a light on care workers in Wales during the coronavirus crisis.

In the WeCare Wales advert, care worker Emma Pinnell reads her poem 'Just a Carer' that she wrote for and performed on Rhod Gilbert’s Work Experience programme, which was filmed at a nursing home in Barry.

To help bring Emma’s words to life, the advert includes a collection of home-footage taken from within care homes across Wales during lockdown - including Llys Hafren in Welshpool.

The clip from the Mid Wales home shows residents with a special visitor; a five-day-lamb who was brought in by one of the staff members over bank holiday weekend.

Bea Wickstead, manager of Llys Hafren, said: “Our residents were thrilled to have such an adorable visitor to the home this Easter. The lamb really put a smile on everyone’s faces, and many of our residents still haven’t stopped talking about what a wonderful day they had!"

The advert will be premiered today on ITV after Paul O’Grady’s For the Love of Dogs at 8.58pm. It will also be shown on Channel 4’s On Demand services, and a translated version of Emma’s poem aired on S4C.

The WeCare Wales campaign was launched a year ago to raise awareness and understanding of the social care sector. The advert’s aim is to help to attract more people like Emma, who have the right skills and values, to consider working in care.

Right now, the focus is on how the care sector is coping during the coronavirus outbreak and this advert highlights how important carers are in being the lifeline our community needs.

Sue Evans, Chief Executive of Social Care Wales, said: “There’s a common misconception that working in care is a low-skilled job that anyone can do, but as Emma perfectly captures in her poem, it’s anything but. It’s a challenging, but rewarding job for the right person that requires specific skills and values, including patience, understanding, care and compassion."

Emma Pinnell, carer said: “I hope that my poem has helped people to think differently about care work and what it means. It is a privilege to care for someone else when they need it most. I encourage everyone who has thought about working in care to give it a go, it might just turn out to be the best job you’ve ever had.”