Llandrindod Wells, Builth Wells and Rhayader were decked out in 1,500 pink ribbons, and people of all ages took part in dozens of events to raise money for the charity earlier this month.

In total 130 different businesses, schools and clubs got involved as the three towns came together as one to ‘Turn Pink’ for Cancer Research UK and more pictures of the effect achieved, including these from Builth Wells are still coming to light.

The amount raised is likely to be revealed in the next few days, but is expected to exceed the £12,000 raised in Llandrindod Wells alone last year.

“It’s been absolutely fantastic. It’s pulled the three towns together,” said Jayne Griffiths, Tesco’s community champion in Llandrindod Wells.

“It’s brought different people from different communities and different areas together.

“It’s been unbelievable,” she said.

There have been so many fundraising events and activities going on across the three towns that it would be impossible to name them all. There’s been pink football matches, pink cupcakes, pink parkruns, and even pink cauliflower cheese. Every one of these events, no matter how big or how small, has raised money towards one single cause: Cancer Research.

The grand total, including every coffee morning, firefighter lift and ribbon sold, will be announced soon. And since Llandrindod Wells alone raised over £12,000 last year, people are excited to find out this year’s total; and how much can be raised when three towns pull together as one.

“I’m just a bit shell shocked. I can’t believe how generous people have been,” Jayne said.

People of all ages got involved. Jayne met a lady in her 80s went around Llandrindod putting a pound in every pot, all because she didn’t want to see one go empty. Schools and nurseries have been taking part too; with one nursery taking part in a sponsored walk.