A Llanwrtyd Wells business has won a ‘Rural Oscar’ after being named the best of the best of Welsh rural food businesses.

From almost 18,000 public nominations The Drovers Rest was announced as the winner of the Countryside Alliance Award for best local food and drink at a reception held in Cardiff Bay on May 1.

Wales’ premier rural business awards celebrate countryside communities, produce, skill, heritage and enterprising spirit.

Peter James, owner of The Drovers Rest, was presented with a red plaque award by TV and social media star farmer Gareth Wyn Jones.

The judges praised the restaurant for championing local food for decades. They said: “During this time his passion has not wavered and in fact it has become stronger as the pressure on food producers has increased in recent years, which has driven Peter James to do even more.

“Traceability and fresh food underpin the ever-changing menu using up surplus vegetables from local growers and supporting local farmers.”

Rachel Evans, countryside director for Wales, added that The Drovers Rest educated other food businesses such as B&Bs, hotels and guest houses on sourcing and promoting local produce through food workshops; bringing food producers and operators together and encouraging businesses to use local fresh produce.

She said: “The Countryside Alliance is proud to honour those people who are passionate about their countryside and enjoy providing quality goods, services and employment to rural communities and beyond.

“Everyone who was nominated should be incredibly proud of their achievements. Tonight’s winners truly are the best of the best and we are delighted to be able to applaud them.”

The Drovers Rest and four other Champions for Wales now advance to the British finals, to be held at the House of Lords on Wednesday, June 19.