Budget hotel chain, Travelodge, is looking for seven new hotels sites across Wales and Aberystwyth has been chosen as one of its preferred locations.

This will be Travelodge’s first hotel in Aberystwyth. The other six locations to make its Wales expansion programme are: Penarth, Pwllheli, Swansea, Tenby, Torfaen/Blaenau and Wrexham.

Collectively the firm said the expansion programme represents an investment of £45 million for third party investors and will create 200 new jobs.

Aberystwyth has been identified as a key target area, as it is attracting record visitor numbers. However, Travelodge said there remains a shortage of good quality, low cost accommodation.

Opening a Travelodge hotel in Aberystwyth would represent an investment of around £7 million for third party investors and create 25 new jobs.

The company said the new hotel would also help attract new visitors to the area and boost the local economy, as Travelodge research shows its customers spend, on average, double their room rate with local businesses which equates to a multimillion spend annually.

This expansion programme was announced on Tuesday (March 12) at the official opening of Rhyl Seafront Travelodge, the hotel company’s 576th hotel and it’s 27th in Wales.

Rhyl Seafront Travelodge is the company’s first hotel in Rhyl and it is the first branded hotel to open by the beach. The hotel represents a £5 million investment for the landlord, Denbighshire County Council and has created 25 new jobs. Rooms are available from £29.