A unique initiative to help shoppers to reduce plastic waste in Machynlleth will get underway in the town tomorrow.

The Borrow A Bag Benthyg Bag project enables people to borrow a reusable shopping bag if they have forgotten one, or find that they bought more than expected, and return it when they next shop in the town.

Organisers hope it will discourage the use of disposable plastic bags.

The scheme had it's official launch in April this year when volunteers began making the reusable bags, and tomorrow they will be delivered to shops ready for use.

"We’ve had many community groups involved in making the bags, including the Guides, the WI and at the Cymorthfa Repair and Share events,” said organiser Jane Rigby

"Hundreds of bags have been made and Liz Lavelle has made a large banner which we have been given permission to put up at the Clock Tower to advertise our Launch Day."

"This is the first town with the scheme and could be inspirational for other towns in the area and beyond," she added.

A specially designed poster will be given to participating shops to advertise that they are in the Benthyg Bag Borrow a Bag scheme.

Local shops including Dyfi Wholefoods, Deco and the Co-op in Machynlleth and Idris Stores in Corris have already signed up to the project.