CAERSWS-based Radnor Preserves was showcasing its products at London’s Borough Market last week as part of a delegation marking Lamb Day and showcasing some of Wales’ finest food and drink.

Celebrated on August 1 each year, Lamb Day kick starts the Welsh Lamb season and marks the start of the availability of new-season Welsh Lamb, when the finest and freshest cuts of this succulent and versatile meat are available.

Lamb Day celebrations are central to a newly-launched campaign to increase consumer awareness of the nutritional benefits and versatility of premium Welsh Lamb, reared sustainably and on the doorstep of UK consumers.

Speaking ahead of the celebrations, Joanna Morgan, of Radnor Preserves, said: “The Welsh food industry is thriving and it’s amazing to be part of this celebration at one of the most historic locations of the UK food industry. It really is a pleasure and helps show the world why they should be enjoying our Welsh food and drink.”

Chef Bryn Williams, whose cooking career began in the most acclaimed kitchens in London and who now owns and runs a number of his own prestigious restaurants, added: “Growing up in Wales I learnt to appreciate food and its origins from an early age. I have first-hand experience of knowing the care and traditions involved in ensuring the best taste and quality found in Welsh lamb. I was very keen therefore to play a part in launching the ‘Lamb. It’s got to be Welsh’ campaign in order to highlight when this quality and versatile meat is at its best. I encourage everyone to buy Welsh Lamb as we head into the start of Welsh Lamb season.”

Lamb Day brought Welsh flavours to the heart of London, with Bryn cooking up a specially designed menu at Borough Market highlighting the flavour and breadth of Welsh Lamb.

Hybu Cig Cymru – Meat Promotion Wales and the Welsh Government, along with a host of other Welsh food and drink producers, were offering up tastings of their Welsh products in the Market Hall at London’s Borough Market .

Wales’ Cabinet Secretary for Energy, Planning and Rural Affairs, Lesley Griffiths, said: “Borough Market is a historic centre on the UK food scene and a fitting venue to celebrate the unprecedented growth and success enjoyed by Welsh food and drink producers.

“It’s also very timely that Welsh Lamb is taking centre stage, as we’re investing over £9m in a Red Meat Development Programme in Wales which will help ensure Welsh Lamb continues to be enjoyed alongside our other fantastic produce for years to come.”