A ROGUE trader who targeted victims in Powys as part of a series of fraud offences worth more than £17,000 has been jailed.

Naheed Plumridge was sentenced to 33 months in jail by Worcester Crown Court on Friday, March 24 after being found guilty of 14 counts of fraud and one count of fraudulent trading.

Powys County Council’s Trading Standards Service provided support to the prosecution, which was led by Herefordshire County Council.

A total of 14 people, some of whom were vulnerable, were defrauded of over £17,000. The largest individual deposit taken by the fraudster was £4,500 for landscaping work that was never completed.

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Plumridge, who also used the name Deehan Williams, often made outrageous excuses for not starting work for which deposits were paid to him. They included needing to recover from the suicide of family members.

In Powys, the investigation found that Plumridge had carried out roof works at a property in Llandrindod Wells for £2,000, intending to make a gain of £1,245 for himself.

Officers also found that in 2021, Plumridge built and installed electrical sockets at a property in Rhayader for £795, intending to make a gain of £375.

Cllr Richard Church, Cabinet Member for a Safer Powys, said: “The conclusion of this case sends out a clear message that trading practices like this will not be tolerated.”

“This case should serve as a reminder to our residents to be vigilant of these crimes and scams to avoid becoming a victim of a rogue trader.

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"I would urge residents to do their research on a business before entering into an agreement and to be cautious when paying money upfront.

“For work carried out at a resident’s home that is more than £42 in value, traders are required by law to provide cancellation rights. This gives 14 days for contracts to be cancelled.

“Under the regulations, traders are required to exercise professional diligence in the work they carry out. If the council receives reports of particularly bad workmanship or work not as described, then this could lead to an investigation by our Trading Standards team.”

Trading Standards Officers in Powys carried out an investigation into Plumridge in early 2020.

Witness statements were obtained from the victims as part of the investigation and were shared with Herefordshire County Council, which assisted in the prosecution of Plumridge.