JAPANESE Wagyu beef reared on the clover rich pastures of the Severn Valley in Abermule is being brought to the attention of leading chefs, after claiming three golds in this year’s Great Taste Awards.
Ifors Welsh Wagyu won the awards for rib-eye steak, minute steak and a specially produced fat product.
Both steak products received one gold star while the fat received the ultimate three gold stars.
Mr Humphreys, of Upper Bryntalch Farm, Abermule, who has a herd of 60 Wagyu cattle, including a pure bred bull called Abramovich, is hoping the Great Taste Awards will attract interest from some of the country’s top restaurants.
“These awards mean a lot to people in the food industry and I’m told it’s particularly significant to get three gold stars,” he said.
“Hopefully the awards will help to raise the profile of Wagyu and customers will want to get it from me.
"Ideally, I would like a celebrity chef in London to make Ifor’s Welsh Wagyu his signature dish.”
Restaurants in Wales that are serving Ifor’s Welsh Wagyu on their menus include Mirrens in Newtown and Pier 64 at Penarth Marina, whose head chef Ross Williams is a big fan, having paid a visit to the farm to see where the cattle are reared.
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