While John Lewis' annual Christmas video sparks the start of the UK's annual festive melee for many, for those in Powys it is Hafod Hardware that represents the first sign of Christmas approaching.
But sadly, this year the Rhayader hardware store will not be making one of its much-loved videos.
Fear not, however - for we have gone back through the archives to pull together the videos from the last four years as a reminder of the fun to be had.
2017
The ad that introduced Hafod's public to young Arthur Jones and his dad Tom, doing al they can to make Christmas magic. Subsequent years' ads showed Arthur - a baby here - growing into a cheery toddler.
2018
The entry from 2018 shows the creation of a tiny version of the store as the festive window display.
2019
The most famous of the ads, having been viewed by 2.7 million people around the world on YouTube, it shows young Arthur Jones closing the shop up for Christmas.
2020
The pandemic era ad showed young Arthur going around the house causing mischief.
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