NEWSPAPERS, ethics and free press have been the prominent features of any respectable form of media since the abhorrent acts of the News of the World came to light.
It has been interesting to see the non-News International titles and TV channels produce blanket coverage for the past month while the Murdoch titles have somehow managed to find other 'more newsworthy' stories to fill their rags since 'Hackingate' broke.
A form of this selective coverage has been happening in Wales, and in particular, Welsh football for the past 20 years.
This week a self proclaimed national newspaper dedicated two pages to Bangor City's 13-0 aggregate defeat to Helsinki in the UEFA Champions League. The article featured interviews with City manager Neville Powell, league chairman Andrew Edwards and secretary John Deakin.
Spread across the two pages were the carefully selected stand out results from Swansea, Cardiff, Wrexham, Merthyr Tydfil and Newport County's history in European competition.
Almost begrudgingly was the inclusion of Bangor City's 2-0 victory over Napoli in 1963.
I find this form of reactionary coverage, which is an annual feature in the national papers, incredibly frustrating.
For two decades the standard of the Welsh Premier, both on and off the pitch, has improved massively.
Much of this is down solely to the clubs who continue to be let down by a lack of support from their own national FA which only last week caved in to the reactionary media by allowing the Anglicized clubs back into the Welsh Cup. A slap in the face for Welsh pyramid clubs.
What this article failed to mention was Barry Town's European march of a decade ago, TNS consistently making the second round of European competition and the success of Llanelli in beating Dinami Tbilsi just a week ago.
Considering the journalist felt results from as early as 1968 were worth raising 43 years on I find it staggering that a result against one of the most famous clubs from East of the old Iron Curtain is not deemed noteworthy.
Don't get me wrong. I am not blinkered enough to suggest that Bangor City's result against Helsinki was anything but an embarrassment. for both City and Welsh football.
What I find more embarrassing is the so called national newspaper of Wales dedicating two pages for an inquest when it barely thought Bangor City winning the national league worthy of a mention.
For you see that is the problem. While the media is only too happy to wait for the inevitable thrashings our clubs get in Europe we rarely see them commend such clubs when they do well against the odds.
However while our very own footballing politicians at the FAW crave recognition through its pages it is very unlikely we will see any change in the policy toward the national league and its clubs.
Victories will be ignored and defeats will always be closely followed by comparisons to Cardiff City's European results from a by-gone age.
For the record of the '10 great Welsh Euro Nights - Pre 'League of Wales' (the league has been known as the Welsh Premier for over five years) there were two victories for Cardiff; one victory for Bangor City, one win for Swansea and one win for Merthyr.
Glory days indeed!