First new Ford Fiesta is in UK customers' hands

The first customer example of the new Ford Fiesta has arrived in the UK. Ordered as a five-door, the first UK Fiesta is in Titanium spec with a 1.0-litre ecoboost engine producing 100bhp, coming with a premium Bang & Olufsen audio system and eight-inch touchscreen connectivity.

The new Fiesta is the latest in a line of that stretches back to 1976, 4.5 million of them being been sold in the UK since then.

The outgoing model has sold 1 million times since arriving in 2008, 120,000 of which have been registered in the past 12 months.

Of those cars, petrol-powered variants proved the most popular, making up 90 per cent of registered cars. 70 per cent of the registered hatchbacks were five-door models, whilst the most popular trim for new Fiestas was Zetec, totalling 60 per cent of sales.

Blue was the colour most new Fiesta owners opted for followed by black, white then red.

Andy Barratt, Ford of Britain chairman and managing director, said: “This year the eyes of the car world in our market are on the new Fiesta as it takes over as top seller. Having seen all Fiesta models coming over the next nine months, I’m confident it will remain on top.”

See full story in the County Times

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