The new Ford Fiesta will cost £1,000 less than the current model when it goes on sale in the UK in the spring at £12,715.
The manufacturer is bringing back a base-model Style trim – a car that was deleted from the last generation line-up – slashing the entry model price of the UK’s bestselling car, which is currently on sale in dealerships from £13,795.
A spokesman for Ford said: “The Fiesta has been the bestselling car in the UK for eight years in a row and we are confident that will continue with the new model. By reintroducing the Style trim, we’ve been able to make the Fiesta even more attractive.”
At the other end of the scale, Ford will introduce a posh Vignale model to its Fiesta line-up for the first time – a model that will cost more than a Focus.
In pricing details, released ahead of the Fiesta’s official debut at the Geneva motor show, the firm revealed the top-of-the-range Vignale will weigh in at £20,575 for a 1.5-litre TDCI. A Ford Focus with 1.0-litre EcoBoost engine costs £19,495.
The Vignale has 17-inch alloys, unique exterior body styling and front grille, leather interior, heated seats and steering wheel, panoramic roof and reariview camera as standard.
The Fiesta will come in nine different trim levels in total – three of which are new.
These are Style, Zetec, B&O Play Zetec Series, Titanium, B&O Play Titanium Series, Titanium X, ST Line, ST Line X and the Vignale.
See full story in the County Times